Going Postal? Do It Better With 2025 USPS Promotions

USPS is offering discounts to businesses that enhance their direct mail with certain marketing strategies. By using technologies like QR codes, creative designs, or maintaining a regular mailing schedule, companies can qualify for postage savings while boosting customer engagement.

Why Join?

Participating has these advantages:

• Save 3–5% on eligible mailings
• Boost engagement with tech and tactile elements
• Experiment with confidence using USPS-approved innovations

Here’s a quick guide to the available promotions and add-ons, as well as how your organization can benefit from them.

1. Integrated Technology

Interactive experiences grab attention. Bring your mail to life using technologies like augmented reality (AR), QR codes, and video-in-print. It’s ideal for linking physical mail to digital call-to-actions and increasing customer engagement.

2. Tactile, Sensory & Interactive

Mail that stands out is more likely to be remembered. Using textured paper, special inks, creative folds, and other unique features helps your piece get noticed and leaves a lasting impression.

3. Continuous Contact

Consistency pays off—literally. This promotion rewards repeated mailings to the same recipients over time, helping reinforce your brand and message through ongoing contact.

4. Reply Mail IMbA

Better tracking means better results. For businesses using Business Reply Mail (BRM) or Courtesy Reply Mail (CRM), upgrading to Intelligent Mail barcode Accounting (IMbA) improves tracking and offers postage credits for qualifying mail.

5. First-Class Mail Advertising

Better tracking means better results. For businesses using Business Reply Mail (BRM) or Courtesy Reply Mail (CRM), upgrading to Intelligent Mail barcode Accounting (IMbA) improves tracking and offers postage credits for qualifying mail.

Want to save even more? Choose one of the Add-Ons below to be added to a promotion.

• Informed Delivery: Want a second chance to make a first impression? Recipients get a digital preview of their incoming mail, giving your piece another opportunity to stand out. Add interactive content and earn an extra 1% discount—plus 0.5% more when using electronic documentation.
• Sustainability: Sustainable choices lead to lasting impact. Eco-conscious mailings are rewarded too. Use recyclable materials or sustainable design practices and earn additional savings for doing good.

How to Participate

You’ll need to register through the USPS Business Customer Gateway and make sure your mailings meet the requirements. Find full details and promotional dates at postalpro.usps.com/promotions.

Get More From Your Mail

USPS’s 2025 Promotions make it easier and more affordable to implement your direct mail strategy. Whether you're looking to add tech, boost sustainability, or build repeat touchpoints, there’s a promotion that fits.

ASHA Marketing Solutions makes it easier for your next direct mail campaign to land in the hands of the audience you want to reach. For information about creating a customized ASHA mailing list, contact Lyndsey Smith at 301-296-8573 or lsmith@asha.org.