Print Ad Specs

For optimum reproduction quality, your materials should be sent according to our specifications.


  • PDF/X-1a files required for all ads—view specifications
  • Fonts embedded
  • All colors must be converted to CMYK
  • Convert all images/logos to CMYK
  • Do not include crop or trim marks
  • Only 1 ad per PDF document (submit spreads as single-page files, indicating right-hand page [RHP] and left-hand page [LHP] in file names)
  • Fractional page ad document: size must be set to actual ad size; use a border rule. ASHA does not float ads

Document Setup

  • Use QuarkXPress or Adobe InDesign for ad layouts. Do not send native files. Ads should be exported as PDF/X-1a format (see above)
  • Photoshop: Select 300 dpi CMYK or grayscale, 600 dpi minimum bitmap, flattened layers, .jpeg, .tif or .eps format, binary encoding (no extra channels)
  • Illustrator: Convert all fonts to outlines, flatten transparencies; embed all elements (no links). Save as EPS or AI.
  • All fonts must be Postscript Type 1 or OpenType (Multiple Master Fonts are strongly discouraged). Fonts should be embedded into PDF/X1a files
  • All graphics and photo placed into layout must be 300 dpi at final size
  • All colors must be CMYK; no PMS/Pantone colors or Lab color
  • Black Text 12 pt. or smaller must be black only (C=0%, M=0%, Y=0%, K=100%)
  • Ink density must not to exceed 300%
  • Text should not go beyond .25″ inside trim on all sides
  • All full page ads with bleeds have a safety margin of .125″ on all sides from trim

Unacceptable File Types

  • Do not submit ad layout in Microsoft Word, Excel, PowerPoint, Publisher, Adobe PageMaker, or Freehand files
  • Text for ad creation may be submitted in Word

If you need assistance with ad creation, contact your sales rep.


  • A color laser proof is recommended. Publisher cannot be held responsible for the final outcome of ad/color on press if the appropriate proof is not provides
  • Failure to follow these guidelines may require additional time and cost and/or sacrifice reproduction quality. The publisher is not responsible for the final reproductive quality of any materials provided that do not meet specifications
  • All advertising is subject to approval. ASHA reserves the right to refuse, reject, or cancel any ad for any reason at any time without liability


All advertising is subject to approval. ASHA reserves the right to refuse, reject, or cancel any ad for any reason at any time without liability.


The American Speech-Language-Hearing Association (ASHA) is the national professional, scientific, and credentialing association for members and affiliates who are audiologists, speech-language pathologists, speech, language, and hearing scientists, audiology and speech-language pathology assistants, and students.



ASHA Marketing Solutions connects you with the ideal marketing tools to reach the largest audience of customers and prospects in the speech, language, and hearing industry.


Find the right representative on our sales team. Not sure who to contact? Use this form.


Hear about what matters most to your business. Sign up for email communications pertaining to topics that will help your business thrive.