Convention News E-Newsletters

The Convention News e-newsletter is targeted toward ASHA members and CSD students interested in the upcoming ASHA Convention. Take advantage of this exclusive marketing opportunity—only three ads are available in each e-newsletter blast.

Circulation

E-Newsletters Sent to 241,000 ASHA Members/Affiliates

Sent in June, August (x2), and September
Past Average Open Rate: 28%
Past Average Click-Through Rate: 2.3%

E-Newsletters Sent to Convention Registrants

Sent in September, October, and November
Past Average Open Rate: 59%
Past Average Click-Through Rate: 12%

Rates

Ad Unit	Subscribers	Ad Dimension (pixels)	Inventory	1x Rate	3x Rate
Medium Rectangle Ad (All Members & Affiliates editions)	241,000	300w x 250h	2	$1,995	$1,915
Medium Rectangle Ad (Convention Registrants only)	Approx. 10-15K	300w x 250h	2	$1,495	$1,420

Editorial Calendar

Date	Audience	Topics (Subject to Change)
July 2	All ASHA members	Brief event overview: what’s new/improved Registration and housing open August 1 Two registration options: in-person or virtual Program available in late July 2024 highlights (Opening keynote, Annie Award, special sessions, etc.) Call for Papers info for authors
August 1	All ASHA members	Registration and housing are open Registration resources: options and rates Housing resources: hotel list w/ rates and map Schedule-at-a-Glance (in-person) Program is available Exhibit Hall highlights
August 30	All ASHA members (non-registrants)	Early Bird registration deadline Two registration options: in-person or virtual Lower rate for virtual only Check out the program (in-person and virtual) Exhibitors
September 5	Convention registrants (in-person only)	Start planning: view the program and bookmark sessions (in-person and virtual) Preview exhibitors Other activities (networking, lounges, receptions)
September 25	All ASHA members (non-registrants)	Advantage registration deadline Two registration options Schedule-at-a-Glance (in-person) Preview the program Exhibitors (online profiles)/Exhibit Hall (in-person)
October 8	Convention registrants (in-person)	Preview program and begin planning Maximize your CE Preview exhibitors (online profiles/Pocket Planner) Other activities (networking, lounges, receptions)
October 28	All ASHA members (non-registrants)	Rates increase/last chance to register at a discount Promote virtual as alternative/late registration option Preview the program
November 18	Convention registrants (in-person only)	Events promo
November 20	Convention registrants (in-person/virtual)	Virtual program is open
November 22	Convention registrants (in-person only)	Badges and materials reminder/procedures Onsite registration Shuttles and transportation Download Program Planner Mobile App Exhibit Hall Extras/promos Other Planning Resources Reporting sessions after Convention to earn ASHA CEUs
November 27	Convention registrants (in-person only)	Final reminders
December 5	Convention registrants (in-person only)	Thursday Highlights Program/Schedule Changes
December 6	Convention registrants (in-person only)	Friday Highlights Program/Schedule Changes
December 7	Convention registrants (in-person only)	Saturday Highlights Program/Schedule Changes
December 9	Convention registrants (in-person/virtual)	Virtual program closes December 10 CE reporting deadline reminder

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Convention News E-Newsletters

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