Convention News E-Newsletters

ASHA 2021 Convention

The Convention News e-newsletter is targeted toward ASHA members and CSD students interested in the upcoming ASHA Convention. Take advantage of this exclusive marketing opportunity—only three ads are available in each e-newsletter blast.

Circulation

E-Newsletters Sent to 218,000 ASHA Members/Affiliates

  • Sent in June, August (x2), and September
  • Past Average Open Rate: 28%
  • Past Average Click-Through Rate: 2.3%

E-Newsletters Sent to Convention Registrants

  • Sent in September, October, and November
  • Past Average Open Rate: 59%
  • Past Average Click-Through Rate: 12%

Rates

Ad Unit Ad Dimension (pixels) Inventory Rate
Vertical Banner 120w x 240d 1 $2,500 per e-newsletter
Hot Box 120w x 90d 2 $1,500 per e-newsletter

Editorial Calendar

Month Audience Topics (Subject to Change)
July 1 All ASHA members
  • Registration and housing open August 2
  • Two registration options: in-person or virtual
  • Program available in August
  • 2021 highlights (Gallaudet tour, pre-cons, Captain Sullenburger to receive Annie)
August 2 All ASHA members
  • Registration and housing are open
  • Registration resources: options and rates
  • Housing resources: hotel list w/ rates and map
  • TBD safety rules/regulations (in-person)
  • Schedule at a Glance (in-person)
  • Program is available (or possibly coming soon, depending)
  • Exhibitors/Exhibit Hall
August 30

All ASHA members 

  • Two registration options: in-person or virtual
  • Lower rate for Virtual Library only
  • Check out the program (in-person and virtual)
  • Exhibitors (virtual)/Exhibit hall (in-person)
September 2

Convention registrants

  • Start planning: view the program and bookmark sessions (in-person and virtual)
  • Exhibitors (virtual)/Exhibit hall (in-person)
  • Other activities (networking, lounges, receptions)
September 29

All ASHA members

  • Early bird registration deadline
  • Two registration options
  • Schedule at a Glance (in-person)
  • Preview the program
  • Exhibitors (virtual)/Exhibit hall (in-person)
September 29

Convention registrants

  • Preview program (in-person and virtual) and begin planning
  • Maximize your CE (in-person)
  • Preview exhibitors (in-person and virtual)
  • Other activities (networking, lounges, receptions)
  • TBD safety rules/regulations update
October 28 All ASHA members
  • Rates increase/last chance to register at a discount
  • Promote virtual as late registration option
  • Preview the program
  • Exhibitors (virtual)/Exhibit hall (in-person)
November 1 Convention registrants Various receptions to add to your agenda
November 5 Convention registrants Check out what’s happening in the Exhibit Hall (lounges, activities, etc.)
November 11 Convention registrants
  • What to expect onsite/TBD safety rules/regulations update
  • Badges and materials reminder (mailed in advance)
  • Onsite registration
  • Shuttles and transportation
  • Download Program Planner Mobile App
  • Other Planning Resources
  • Social Media
  • Exhibit Hall
  • Extras/promos
  • Reporting sessions after Convention to earn ASHA CEUs
November 18

Convention registrants

  • Thursday Highlights
  • Schedule Changes
November 19 Convention registrants
  • Friday Highlights
  • Schedule Changes
November 20 Convention registrants
  • Saturday Highlights
  • Schedule Changes

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ABOUT ASHA

The American Speech-Language-Hearing Association (ASHA) is the national professional, scientific, and credentialing association for members and affiliates who are audiologists, speech-language pathologists, speech, language, and hearing scientists, audiology and speech-language pathology support personnel, and students.

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