Convention News E-Newsletters

The Convention News e-newsletter is targeted toward ASHA members and CSD students interested in the upcoming ASHA Convention. Take advantage of this exclusive marketing opportunity—only three ads are available in each e-newsletter blast.

Circulation

E-Newsletters Sent to 234,000 ASHA Members/Affiliates

Sent in June, August (x2), and September
Past Average Open Rate: 28%
Past Average Click-Through Rate: 2.3%

E-Newsletters Sent to Convention Registrants

Sent in September, October, and November
Past Average Open Rate: 59%
Past Average Click-Through Rate: 12%

Rates

Ad Unit	Subscribers	Ad Dimension (pixels)	Inventory	1x Rate	3x Rate
Medium Rectangle Ad (All Members & Affiliates editions)	234,000	300w x 250d	2	$1,995	$1,915
Medium Rectangle Ad (Convention Registrants only)	Approx. 10-15K	300w x 250d	2	$1,495	$1,420

Editorial Calendar

Month	Audience	Topics (Subject to Change)
June 1	All ASHA members	Brief event overview: what’s new/improved Registration and housing open August 1 Call for Papers info for authors
June 30	All ASHA members	Registration and housing open August 1 Two registration options: in-person or virtual Program available in late July 2023 highlights (Opening keynote, Annie Award, special sessions, etc.) Call for Papers info for authors
August 1	All ASHA members	Registration and housing are open Registration resources: options and rates Housing resources: hotel list w/ rates and map Schedule-at-a-Glance (in-person) Program is available Exhibit Hall highlights
August 28	All ASHA members (non-registrants)	Early Bird registration deadline Two registration options: in-person or virtual Lower rate for virtual only Check out the program (in-person and virtual) Exhibitors
September 1	Convention registrants (in-person)	Start planning: view the program and bookmark sessions (in-person and virtual) Preview exhibitors Other activities (networking, lounges, receptions)
September 28	All ASHA members (non-registrants)	Advantage registration deadline Two registration options Schedule-at-a-Glance (in-person) Preview the program Exhibitors (online profiles)/Exhibit Hall (in-person)
October 3	Convention registrants (in-person)	Preview program and begin planning Maximize your CE Preview exhibitors (online profiles/Program Planner) Other activities (networking, lounges, receptions)
October 27	All ASHA members (non-registrants)	Rates increase/last chance to register at a discount Promote virtual as alternative/late registration option Preview the program
November 1	Convention registrants (in-person only)	Various receptions to add to your agenda
November 3	Convention registrants (in-person only)	Check out what’s happening in the Exhibit Hall (lounges, activities, etc.)
November 9	Convention registrants (in-person only)	Virtual sessions are available online Badges and materials reminder/procedures Onsite registration Shuttles and transportation Download Program Planner Mobile App Exhibit Hall Extras/promos Other Planning Resources Reporting sessions after Convention to earn ASHA CEUs
November 16	Convention registrants (in-person)	Thursday Highlights Program/Schedule Changes
November 17	Convention registrants (in-person)	Friday Highlights Program/Schedule Changes
November 18	Convention registrants	Saturday Highlights Program/Schedule Changes CE reporting reminder

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Convention News E-Newsletters

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