Beyond The Booth: Maximize Your ASHA Convention Investment

If you’re planning to exhibit at the ASHA Convention, don’t limit your strategy to just the days you’re on the show floor. With thousands of attendees and a wide variety of touchpoints, there are valuable ways to boost your exposure, connect with CSD professionals and students, and keep your brand top of mind.

Looking for Low-Cost Wins? Start Here

You don’t need a big budget to build valuable connections at the ASHA Convention. With a few strategic efforts, you can boost your visibility and turn booth traffic into long-term relationships.

• Promote Early on Social Media: Let your audience know you’ll be at the Convention. Share your booth number, tease a giveaway, use hashtags, and tag ASHA to increase reach.
• Connect With Fellow Exhibitors: Use the Audiology & SLP Business Network Community to engage with other ASHA member business owners and professionals from industry-related companies. It’s a great space to exchange ideas, share insights, and build lasting connections.*
• Follow Up Quickly: Send personalized messages or offers to booth visitors soon after the event while your interaction is still fresh.

Want More Visibility? Try These ASHA Convention Opportunities 

If you're looking for additional exposure, ASHA offers sponsorship and advertising options that help you get in front of your audience before, during, and after the event.

Before the Convention: Build Awareness Early

• Convention News E-Newsletters: Appear in ASHA’s pre-event emails (June–November) to build brand recognition before attendees even step foot on-site.
• Badge Mailing & Hotel Insert Ads: Get your materials in front of attendees as they prepare for the event. This allows your brand to become one of the first they interact with.
• Registration Confirmation Ads: Reach attendees at a key moment in their planning process by placing your message in confirmation emails.

During the Event: Stay Top of Mind

• Onsite Branding: Use high-visibility placements like column wraps, floor graphics, and charging stations to drive booth traffic and reinforce brand presence throughout the venue.
• Student & Special Event Sponsorships: Sponsor activities like the Awards Ceremony, Assistants Luncheon, or Opening Session to build meaningful and lasting impressions.
• Convention App Ads & Push Notifications: Promote your booth or offer through the official app, reaching attendees when they’re actively planning their day.

Beyond the Booth: Stay Connected

Your presence at the ASHA Convention is just the beginning. With the right combination of thoughtful engagement and targeted promotions, you can extend your reach and strengthen relationships with audiologists, speech-language pathologists, and students, plus maximize your return well beyond the event itself. Even something as simple as branded giveaways, like lanyards and bags, can keep your name in attendees’ hands, and minds, long they’ve left the convention center.

See what additional opportunities are available to support your goals on ASHA Marketing Solutions or contact a sales rep to request a consultation.

*You must have an ASHA account to join the community. Click on the down arrow next to 'Communities' and hit 'Join a Community' to create an account or log in to your ASHA account. Do a filtered search in 'All Communities' to access the Audiology & SLP Business Network.