Marketing Beyond ASHA Convention: How to Connect With ASHA Members Year-Round

If you’re relying only on the ASHA Convention to connect with audiologists and SLPs, you may be missing out on valuable touchpoints. While the show floor is a powerful moment, ASHA also offers year-round marketing channels that help you reach members through digital, print, events, and more.

Why Marketing Year-Round Matters

Limiting your efforts to one event can reduce your impact. Consistent exposure throughout the year keeps your brand top of mind, reaches professionals in multiple settings such as online, in print, and through email, and allows you to align your strategy with goals like awareness, credibility, or lead generation. Multiple options also make it easy to match both your budget and your timeline.

Find New Marketing Solutions to Meet Your Goals

ASHA provides a wide range of ways to connect with members. Whether your focus is visibility, lead generation, or recruitment, there are solutions to support every strategy.

• Sponsorship Opportunities: Build awareness and credibility by aligning your brand with our initiatives and events. Options include ASHA Exchange Live chats, the ASHA Health Care Summit, or other high-impact gatherings.
• Mailing Lists: Deliver your message directly into the hands of audiologists, SLPs, assistants, or students. Customizable lists allow you to target by role, setting, or location for highly effective outreach.
• Product Advertising: Keep your name in front of members year-round through banners on ASHA.org, placements in the ASHA Now e-newsletter, ads in The ASHA Leader magazine, and visibility within the ASHA Community.
• Recruitment Advertising: Connect with professionals who are actively seeking new opportunities through the ASHA Career Portal, where you can post jobs, promote clinical fellowships, or highlight your organization as an active employer.

Make Your Impact Last

The ASHA Convention is an excellent place to connect with members, but it should be just one part of a larger plan. By taking advantage of ASHA’s year-round opportunities, you can extend your reach, strengthen relationships, and keep your brand visible long after the event ends. To learn more about the opportunities available, visit ASHA Marketing Solutions or contact a sales representative.