For CE Providers: Stand Out in a Crowded Marketplace

If you’re offering CE courses for ASHA members, don’t limit your strategy to just creating the content. With thousands of audiologists and speech-language pathologists seeking continuing education each year, the key is to make sure they know about your offerings. The right approach can help you raise awareness, connect with professionals who need your courses, and keep your programs top of mind.

Free Ways to Promote Your CE Courses

You don’t need a large budget to reach ASHA members. A few smart, no-cost strategies can help you gain visibility and spark interest in your courses.

• Leverage Recommendations: Ask past participants for testimonials or reviews. Positive peer feedback is a highly effective way to influence new learners.
• Create a Dedicated Course Page: Direct all promotion to a clean, branded landing page that clearly outlines course details, benefits, and peer reviews.
• Offer Additional Content: Blog posts, short tips, or video clips related to your topic position your business as an expert and create interest in your CE offerings.
• Send Targeted Emails: Announce new courses, share reminders, or highlight early bird offers. Track open rates and subject-line performance to refine your approach.
• Use Social Media Strategically: Share course highlights, speaker insights, or quick video previews. Tag ASHA and use relevant hashtags to connect with professionals where they’re active.

Want More Reach? Try ASHA CE Marketing Opportunities*

If you want to expand beyond your own channels, ASHA offers targeted opportunities to reach members who are actively seeking continuing education. These placements make it easier to reach audiologists, speech-language pathologists, and other CSD professionals in spaces they trust.

• CEFind & ASHA.org: Secure premium digital ad placements on ASHA.org’s homepage and ASHA CEFind, the go-to hub for professionals looking to earn ASHA CEU’s.
• The ASHA Leader & Leader Live: Highlight your course in ASHA’s print magazine and online extension, both highly trusted by members for professional news and insights.
• ASHA Now E-Newsletter: Place your course in this bi-weekly email, delivered to more than 200,000 members who depend on it for timely updates.
• Mailing Lists: Send flyers, postcards, or catalogs directly to the homes and offices of audiologists, SLPs, assistants, or students with customizable list options.

Set Your Courses Up for Success

ASHA members need continuing education, and your courses are part of the solution. By combining smart, organic tactics with ASHA’s marketing opportunities, you can expand your reach, connect with professionals, and fill more seats. To learn more about the marketing opportunities available, visit ASHA Marketing Solutions or contact a sales rep to request a consultation.

*Only ASHA Approved CE Providers are eligible to advertise. If you aren’t currently an ASHA Approved CE Provider and would like to offer your organization’s courses for ASHA CEUs, learn how on the ASHA website.